With the increase in alternative forms of chat media will search engine positioning and optimisation of internet sites become obsolete?
Recent developments in the way we communicate through the Internet have been less about habitual broadcast media and more about interactive, two way contact. As this type of communication alters it will undoubtedly affect the way search engines run and by association the process of Online Marketing.
Traditional media “broadcasts” a message to the intended audience, whether it is in the form of a newspaper or an commercial (physical or digital) which exposes the reader, listener or watcher to a message. The communication is one way and the intended audience is advised of something, in essence “talked at”.
Established methods of Online Marketing carried out by the marketing sector and in recent times the relatively new process of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (mainly) accesses web pages. This is a kind of broadcast media not too far removed from to a newspaper albeit with digital trickery to make the incidence more appealing.
Is this all about to morph? Are the accepted Search Engine Placement services about to become less helpful? Assuming the internet continues to grow along the same lines as it has for the last 10 years, we can expect to see the use of the web becoming more rooted in our day to day real time lives. It will grow to be more of a delivery platform as opposed to an information provider, a concierge as opposed to a librarian. If we are accessing the net in real time that relationship will become two way and transactional, broadcast techniques will offer a superficial experience and become obsolete.
Once a buyer can connect with the seller of the product or service through two way communication just reading a website will be less than gratifying. At this point usual Search Engine Placement services become obsolete and Online Marketing becomes about making connections not appreciating content.
The clever Search Engine Optimisation Company will be looking at how that interaction can take place in an environment that is so crowded with information. If at all possible, a buyer is exposed to a seller (or a number of sellers) in an situation where he can actively interrogate and compare their product, ask for detail and maybe even tailor the product or service to his needs before he makes the choice to buy.
Instead of offering website optimisation for a fixed broadcast, online marketing may be about promoting associations and may take place on Twitter, chatrooms, forums even within games where product placement is already beginning to take place.